The Marketing Manager, Consumer determines the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of Cologuard among potential patients aged 50 and older at average risk for colon cancer. In this role, s/he is responsible for identifying consumer insights, building and championing brand foundations, and executing promotional tactics for Cologuard across TV, print, digital, social, native content, and other channels. The successful candidate will demonstrate outstanding marketing acumen, as well as collaboration and project management skills including the ability to manage without authority, communicate effectively with marketing agencies and external partners, and manage budgets.
The Marketing Manager, Consumer will report to the Director of Marketing.
Exact Sciences is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. The Company’s affirmative action program is available to any applicant or employee for inspection upon request.