• Senior Marketing Manager

    Job Locations US-WI-Madison
    Req No.
    2018-2866
    Category
    Marketing & Public Relations
    Type
    Regular Full-Time
  • Summary of Major Responsibilities

    This individual will be responsible for leading the effort to develop commercial hypotheses to guide brand strategy and execution for Cologuard in the US Market.  He/she must also communicate with a wide cross-section of internal functions, including senior leadership, to maximize the impact and reach of Cologuard content.

    Essential Duties and Responsibilities

    • Build a commercial engagement plan for Thought Leaders who are shaping the field of colorectal cancer screening and prevention. Practitioners mainly from the areas of primary care and gastroenterology.
    • Build the peer-to-peer programming speaker’s bureau.
    • Responsible for organizing and conducting practitioner consulting activities at major medical congresses.
    • Serve as the commercial lead in partnerships with patient advocacy and physician associations.
    • Conduct advisory boards and individual consulting to gather feedback from practitioners on commercial endeavors.
    • Lead the competitive intelligence function for the commercial team.
    • Analyze primary and secondary HCP market research, ensuring the insights are pulled through to commercial outputs by the broader marketing team.
    • Serve as the marketing lead for developing commercial plans at key accounts.
    • Customize marketing plans to capitalize on regionally based market opportunities.
    • Discern the need for Regional Marketing Managers based on the potential and life cycle of Cologuard.
    • Effectively work with internal cross-functional teams, external partners, including the professional agency, and project teams to achieve excellence.
    • Strategic alignment and integration with Medical Affairs.

    Qualifications

    Minimum Requirements

    • Bachelor’s degree in marketing, business or a related field.
    • Minimum of twelve years of combined experience in marketing, brand management, and sales.
    • Competency and flexibility in understanding diverse and complex business and technical problems.
    • Ability to develop, motivate and lead teams of cross-functional resources in a matrixed organization with competing priorities.
    • Ability to manage and prioritize strategies, initiatives and workload independently and proactively in a fast-paced, entrepreneurial environment.
    • Exceptional professional writing and communication skills.
    • Adaptable, open to change, and able to work in ambiguous situations and respond to new information and unexpected circumstances.
    • Willing to travel (70%).

    Desired Characteristics

    • MBA strongly preferred.
    • Previous experience leading a team on various projects and marketing initiatives.
    • Ability to influence across teams/functions.

    #LI-AS1

    Exact Sciences is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program is available to any applicant or employee for inspection upon request. 

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