Leads the Marketing Strategy for Cologuard, Population Health, and Pipeline Products in multiple channels outside of healthcare provider and consumer marketing. Leads the development of value propositions and population health tools both above brand and branded which are utilized by field-based teams including Strategic Account Managers. Supports strategies that enable health economics outcomes research (HEOR) planning. Partners with Market Access Leadership, Executive team, Brand Marketing, Medical Affairs, and Field Sales leadership to develop, design and execute programs in channels outside healthcare provider marketing such as Health Systems, ACOs, payer population health teams, retail clinics and employer groups. Aligns resources to the right channels and stakeholders with the goal to ensure access for all Exact Sciences products and drive programmatic CRC screening.
Reports directly to the Vice President, Marketing and interacts and collaborates with Vice Presidents and senior leadership in, Medical Affairs, Market Access, Field Sales, Trade, and other cross functional teams. Interacts with many individuals at all levels within Exact Sciences leadership teams and within the Brand Marketing and Market Access departments.
Brand Core Team/Market Access
Education and Experience
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.