The Director of Marketing Effectiveness and Omnichannel Engagement will be responsible for developing, launching, and maintaining highly successful omni-channel marketing programs. This role will focus on building the appropriate capabilities and infrastructure to support the Commercial organization be more effective in engaging with customers and patients on their terms in a personalized manner, optimizing both offline and online commercial initiatives.
Exact Sciences is seeking a talented and experienced Marketing leader with technology experience, who has demonstrated a record of success in both fast-growing startups and mature corporate organizations. As Director, Marketing Effectiveness and Omnichannel Engagement, you will partner with Precision Oncology’s Commercial Leadership team, IT, and Sales/Sales Enablement to create the infrastructure/systems/analytics to support the creation and execution of marketing/customer retention campaigns and patient marketing programs. You will be responsible for championing Marketing requirements, evaluating solutions/applications, and providing the business specifications needed to deliver omni-channel and closed loop marketing tools to the marketing organization. You will collaborate with the IT development team in building out the long-term roadmap. The initiatives include capability identification and asset requirements that facilitate effective deployment of marketing messages to key constituents and the necessary feedback loop into marketing and sales that include metrics and measurement of effectiveness. The Director, Marketing Effectiveness and Omnichannel Engagement will shepherd and drive these marketing technology initiatives for the Precision Oncology business unit across all product lines and channels. You will be the business lead providing business requirements, translating the marketing department’s vision, and collaborating with key IT and sales enablement partners to deliver on executable plans. To succeed, you will be a flexible and well-rounded leader with strategic, marketing technology and operations expertise, along with demonstrated success in leading complex project management teams.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.