The Associate Director, Patient Marketing is accountable for developing, leading, and driving a patient marketing strategy and execution plan across our cancer diagnostic tests. This position will manage offline and digital patient education and outreach efforts, including, but not limited to, advertising, video/infographs, written collateral, etc. The successful candidate will effectively lead and establish strategy, tactics, and processes in collaboration with key internal and external teams (e.g., Digital Solutions, Commercial Product Marketing, Advocacy, Medical Affairs, Customer Service, and external agencies) to deliver effective programs that intercept, educate, and activate eligible patients and their loved ones.
This position will develop creative and robust patient marketing programs and metrics aimed at reaching eligible patients. In addition, this position requires the ability to develop, monitor, and analyze metrics in order to efficiently measure success and prioritize tactics, messages, and resources.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.