Exact Sciences Corporation

Director Marketing Enablement & Operations

Job Locations US-CA-Redwood City
Req No.
2021-7518
Category
Marketing, Public Relations & Business Development
Type
Regular Full-Time

Summary of Major Responsibilities

Exact Sciences is seeking a talented and experienced Marketing leader, with technology and analytics experience, who has demonstrated a record of success in both fast-growing startups and mature corporate organizations.  They should be excited to play a key role in providing our Marketing Teams with the tools and analytics needed to develop, launch, and sustain highly successful omni-channel and account-based marketing programs.  This role will be focused on building the appropriate capabilities and insights to support the Commercial organization to be more effective in engaging with customers and patients on their terms in a personalized manner; optimizing the both offline and online commercial initiatives. 

 

As Director, Marketing Enablement and Operations, you will partner with Precision Oncology’s Commercial Leadership and IT teams to create the systems and analytics to support the execution of customer retention marketing campaigns, account-based marketing, and lead generation initiatives and patient engagement programs.  Your team will be responsible for championing Marketing requirements, evaluating solutions/applications, and providing the business specifications needed to deliver omni-channel and closed loop marketing tools to the marketing organization.  You will collaborate with the IT development team in building out the long-term roadmap.  

 

Additionally, the Director, Marketing Enablement and Operations will oversee marketing analytics across all Precision Oncology brands with a focus on enhancing our marketing analytics capabilities.  You will implement industry leading “full-funnel” marketing performance measurements, provide marketing mix analysis, and support decision making based on reported metrics and measured effectiveness.  The Director, Marketing Enablement and Operations will provide exceptional services, recommendations, and vital insights to their peers within Precision Oncology’s Marketing organization who will drive the overall content strategy and direction. The Director, Marketing Enablement and Operations will focus on creating a “best-in-class” marketing performance measurement framework, integrating cutting-edge solutions, and developing close partnerships with business stakeholders. To succeed, you will be a flexible and well-rounded leader with strategic, analytical, marketing technology and operations expertise along with demonstrated success in leading complex project management teams.

Essential Duties and Responsibilities

  • Drive the omni-channel strategy and infrastructure plans for the solutions needed to support Marketing’s vision, strategy, and messaging campaigns for their customers and patients. 
  • Partner with Marketing leadership to translate customer behaviors and needs into marketing engagement solutions that are measurable.
  • Lead a team that will develop the business requirements (marketing assets and technology stack) needed to create compelling and impactful experiences for our customers and patients; drive priorities across Commercial Marketing/Sales leaders and Platform/IT enablement teams.
  • Partner with Commercial Sales/Marketing Leaders, Finance, Business Analytics, and IT teams to develop mechanisms to measure the effectiveness of these programs and their ROI; review analytics, develop and drive actionable insights, and assess program metrics and KPIs.
  • Serve as a bridge between marketing, finance, and other functional areas.
  • Develop and create integrated recommendations on marketing’s ability to generate positive results across lines-of-business and measure effectiveness of all marketing programs; visualize data, report program results, and build narratives around the impact of these programs to share with key leadership stakeholders across the company.
  • Partner with Global Digital Solutions and Product Marketing teams to run boundary-less omni-channel campaigns; develop strategy and tactical solutions for advanced analytics capabilities that ensure marketing is making data-driven decisions.
  • Partner with Marketing teams to optimize and execute marketing campaigns across multiple channels to generate pipeline revenue.
  • Assist Marketing teams in tagging and structuring system and promotional content to facilitate directed messaging and sales enablement; participate in defining the systems architecture for Content Management and Digital Asset Management systems.
  • Identify additional marketing technology tools to support expansion of portfolio and business needs; lead and shepherd the development of Marketing tools to enable omni-channel and closed loop marketing initiatives.
  • Define the future state Marketing requirements and align with IT on their technical architecture and integrations execution plan.
  • Strategic thinker; ability to leverage large data sets to make data-driven decisions.
  • Ability to influence, collaborate, and interact effectively with multiple stakeholders at all levels across the Commercial Organization and company to align on operational objective, provide consistent leadership, establish strong relationships, and guidance to managed cross-functional teams.
  • Excellent communication skills; ability to communicate a strong vision effectively across all levels.
  • Excellent collaboration skills; ability to glean insights and tell a story from the data.
  • Excellent analytical skills; ability to work closely with technical data analysts and financial analysis.
  • Strong bias for action.
  • Big Picture Thinker who doesn’t lose sight of the details; ability to inspire a team to drive consistent excellence.
  • Supervise staff; including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
  • Communicate goals clearly to employees to ensure understanding and success in achieving them.
  • Motivate and inspire employees to do their best work through coaching.
  • Maintain morale and support employee engagement initiatives.
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company’s Quality Management System policies and procedures.
  • Regular and reliable attendance.
  • Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.

Qualifications

Minimum Qualifications

  • Bachelor’s degree in Liberal Arts, Marketing, or Business.
  • 8+ years of management/leadership experience in marketing operations and analytics, focused on driving the development, execution, and analysis of omni-channel marketing programs.
  • Deep business acumen of Sales, Marketing, and Customer loyalty/retention programs, tools, and processes.
  • Demonstrated success in managing cross-functional teams.
  • Demonstrated success in leading and executing best-in-class Marketing Technology stacks and best practice business processes.
  • Demonstrated success in leading and managing highly effective virtual team environments.
  • Demonstrated ability to apply logic and methods to solve difficult problems, derive effective solutions, and execution.
  • Demonstrated ability to measure and analyze integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media.
  • Demonstrated understanding of Sales activities and of GTMs.
  • Demonstrated understanding of a variety of commercial/technology tools that are currently in our infrastructure, such as Salesforce, as well as a variety of software and marketing automation platforms, Veeva preferred. 
  • Proven track record executing innovative and multi-part event and demand generation programs.
  • Proven track record with account-based marketing programs and large account selling teams with demonstrable results.
  • Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
  • Authorization to work in the United States without sponsorship.

Preferred Qualifications

  • Marketing experience at a diagnostic and/or life science company.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.

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