Exact Sciences Corporation

Health Information Technology Marketing Associate Director

Job Locations US-Remote
Req No.
Marketing, Public Relations & Business Development
Regular Full-Time

Summary of Major Responsibilities

The Associate Director, Health Information Technology (HIT) Marketing will be responsible for creating and executing a strategy and tactics for leveraging HIT capabilities across priority channels (e.g., Health Systems) which is aligned to the overall channel strategy. This individual will identify priority areas for investment across a rapidly evolving HIT environment; including, but not limited to, electronic health record (EHR), population health management (PHM), analytics, and solution providers which support our Exact Sciences’ mission of early cancer detection. This individual will oversee development and execution of solutions in market delivered through customer-facing personnel, such as HIT Leaders and Strategic Account Managers, and monitor business impact of each investment. This individual will serve as a subject-matter expert on HIT within channels, act as the liaison with lab information technology (IT), and continuously identify new and evolving technology which enables early cancer detection and allows Exact Sciences to differentiate ourselves in the minds of our customers. 


The Associate Director, HIT Marketing will communicate with a wide cross-section of internal functions; including, but not limited to, senior leadership, to maximize the impact of their work.



Essential Duties and Responsibilities

  • Act as a subject matter expert across one or multiple dimensions of the HIT landscape, marketing and commercial teams, and the intersection with health systems; including, but not limited to, business model, priorities, and capabilities.
  • Pair technology trends into relevant market opportunities to impact patient outcomes and results and translate these trends to actionable resources in market.
  • Create and execute commercial HIT marketing strategy from white space.
  • Develop and drive the non-personal promotion (NPP) HIT strategy in collaboration with the NPP Senior Manager; guide execution tactics in this space with the NPP Senior Manager.
  • Lead execution of solutions to be delivered in-market across multiple customer-types.
  • Apply understanding of non-technical factors for healthcare process improvement and how those factors impact marketing asset development.
  • Build collaborative working relationships across lab and commercial leadership to create differentiated resources to enable success of customer facing HIT leaders.
  • Fluent in relevant healthcare market trends and policies and an ability to translate those trends to business opportunities; including, but not limited to, Affordable Care Act (ACA), Medicare Access and CHIP Reauthorization Act (MACRA), and quality measures.
  • Collaborate across multiple internal and external teams to sponsor and serve as a change agent internally around organized customers broadly to ensure development and execution of customer needs and resources.
  • Communicate effectively with marketing agencies and external partners.
  • Drive multiple projects from ideation through to execution and lead business impact assessment.
  • Coordinate the work of multiple external vendors and internal departments; including, but not limited to, agency partners, marketing, market research, legal, regulatory, medical affairs, corporate compliance, and IT.
  • Provide strategic, customer-centric, relevant, timely, and constructive feedback during development.
  • Translate market trends into relevant market and customer resources, think outside-the-box, and create disruptive solutions which enable us to meet our mission of early cancer detection.
  • Bring internal and external stakeholders together to co-create solutions to advance our mission of early cancer detection.
  • Translate knowledge into strategy and solutions development which intersect with HIT; including, but not limited to, payment reform topics, care redesign, the move towards value-based care, population health management, and other trends impacting the healthcare environment.
  • Communicate effectively with senior leadership to champion marketing initiatives, gain alignment, and report back on measurement plans; including, but not limited to, effectiveness, efficiency, and market research.
  • Supervise staff; including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
  • Communicate goals clearly to employees to ensure understanding and success in achieving them.
  • Motivate and inspire employees to do their best work through coaching.
  • Maintain morale and support employee engagement initiatives.
  • Ability to act with an inclusion mindset and model these behaviors for the organization.
  • Apply strong collaboration and project management skills.
  • Ability to manage without authority.
  • Apply advance problem-solving skills.
  • Apply strong collaboration skills with internal functions, customers, and external partners.
  • Apply strong leadership and people management skills.
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company’s Quality Management System policies and procedures.
  • Regular and reliable attendance.
  • Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
  • Ability and means to travel between Madison locations.
  • Ability to travel 40% of working time away from work location, may include overnight/weekend travel.


Minimum Qualifications

  • Bachelor’s Degree in Healthcare, HIT field, Marketing, Business Administration, or related field as outlined in the essential duties.
  • 10+ years of experience in health information technology, marketing, or commercial field.
  • 2+ years of experience leading people.
  • Demonstrated outstanding marketing and strategy acumen.
  • Basic computer skills to include Internet navigation, Email usage, and word processing.
  • Proficient in Microsoft Office to include Word, Excel, and PowerPoint.
  • Authorization to work in the United States without sponsorship.
  • Demonstrated ability to perform the Essential Duties of the position with or without accommodation.

Preferred Qualifications

  • Master’s Degree in Healthcare, HIT field, Marketing, Business Administration, or related field as outlined in the essential duties.
  • Experience with digital health, HIT, and PHM companies.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state, or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.


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