The Associate Director, Product Lifecycle Management – GEM ExTra is responsible for product management and lifecycle strategy of GEM ExTra, a whole exome and whole transcriptome sequencing product for therapy selection. This position is responsible for the product definition, intended use, market/stakeholder requirements, market entry roadmap, and marketing strategies of on-market products to enable continued growth and evolution over its lifecycle. The Associate Director, Product Lifecycle Management – GEM ExTra will identify indication expansion opportunities, develop product enhancement roadmaps, build business cases, develop evidence generation strategies, and prioritize investments. This position will also be responsible for product management tactics; including, but not limited to, implementation of test requisition forms, seamless integration of new products into the order-to-reports infrastructure, report design and updates, management of specimen collection and transport kit boxes, and execution of product enhancements/ expansions. This position will accomplish these strategic and tactical tasks by relying on a deep understanding and knowledge of customer needs, market trends, and competitive pressures, as well as establish short and long-term objectives and plans that transform the product strategy into clear measurable results.
In addition, this position is responsible for the development and executions of strategic and tactical marketing plans to support our Biopharma business development (BD) team and BioPharma customers for WES/ WTS products (research use only (RUO) and investigational use only (IUO)). This includes, but is not limited to, product launch planning and execution, brand marketing, product positioning, messaging, promotional programs and campaigns, collateral development, website content, tradeshow/ conference planning, and budget management.
The Associate Director, Product Lifecycle Management – GEM ExTra will drive the team towards execution of these plans and will accomplish tasks through interactions with a broad range of functions involved with the development and commercialization of Exact Sciences products. The Associate Director, Product Lifecycle Management – GEM ExTra should enjoy and flourish working in an ever-changing environment and be able to maintain composure and poise in sometimes-hectic situations.
Include, but are not limited to, the following:
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.